The Science behind it all
Understanding the Impact of Artificial Additives on Children’s Behaviour
At Wizzy™, we are dedicated to providing sweets that are not only delicious but also mindful of our children’s health. Our commitment stems from our personal experiences as parents of children with neurodiversity. We’ve seen firsthand how certain artificial additives can affect behaviour and well-being.
In this article, we delve into the scientific evidence and case studies that highlight the importance of choosing natural ingredients.
The Southampton Study (2007)
One of the most significant studies in this field is the Southampton study, published in 2007 in The Lancet (McCann et al.). The researchers investigated the effects of artificial food colourings and the preservative sodium benzoate on children’s behaviour.
The study included both 3-year-olds and 8-9-year-olds and found that the consumption of these additives was associated with an increase in hyperactive behaviour. As a result, several countries and the European Union mandated warning labels or took steps to limit these additives in foods aimed at children.
“Consumption of artificial food colourings and preservatives resulted in increased hyperactive behaviour in children.” - McCann et al., The Lancet, 2007
The Science Behind Artificial Additives
Artificial additives, such as colourings (like tartrazine, sunset yellow, and allura red) and synthetic preservatives (such as sodium benzoate), are commonly found in processed confectionery. Research indicates that these compounds can cross biological barriers and may trigger mild neuro-inflammation, alter neurotransmitter balance (including dopamine and histamine), and provoke histamine release in sensitive nervous systems.
Central Nervous System Impact
Additives may cause sensory overstimulation, resulting in restlessness, sudden mood shifts, irritability, and executive dysfunction.
Individual Sensitivity
Children on the autism spectrum or with ADHD often have heightened biochemical sensitivities, amplifying the negative effects of synthetic food chemicals.
Why Wizzy™ Uses Saffron & Raw Honey
Rather than relying on chemical flavours and refined sugars, Wizzy™ formulates sweets with evidence-based natural bioactives:
Saffron: The Golden Spice for Balance & Focus
Rich in crocin and safranal, saffron (Crocus sativus) has been clinically shown to support mood stability, modulate neurotransmitter pathways, and protect neural tissue from oxidative stress.
Raw Unheated Honey: Nature’s Bioactive Sweetener
Unlike refined cane sugars that cause rapid glycemic spikes followed by behavioural crashes, raw honey delivers natural oligosaccharides, enzymes, and antioxidants that sustain energy and nourish gut microflora.